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IDS UK Launches New Website2012-01-31
Healthcare Intelligence Company, IDS UK launches a new website to create a one stop shop for information on company services and news.Due to an increasing need to unify marketing with IDS International, it was identified that IDS UK required a new website. The changes meant that IDS UK's full service range is clearly displayed on the site, www.ids-uk.com.
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IDS UK Avoids Blue Monday
2012-01-16
Today has been named “the most depressing day of the year”. Blue Monday is calculated using a number of factors, including: weather conditions, debt level, time since Christmas and low motivational levels. However, the day which originates from a publicity campaign has failed to infiltrate IDS UK and has simply lead to a celebration of 2011. > Learn more
IDS UK Launch Leaflet Design Guide2012-01-05
We are often asked at IDS UK how to increase the effectiveness of leaflet campaigns in GP surgeries and pharmacies. Fundamentally this comes down to two things: How the campaign is going to reach the surgery/pharmacy and the design used. > Learn moreMost
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Healthcare Marketing Company Prepare For Christmas2011-12-12
Here at IDS UK we are all in the Christmas mood. Our tree is up and we have been having mince pies with our morning coffee for a good few weeks! Like all marketing companies we have looked into what marketing opportunities Christmas may present. > Learn MoreIDS UK Visits 6,000 GP Surgeries2011-12-09
During the month of November a team of 50+ IDS merchandisers visited 6,000 GP surgeries nationwide to provide them with patient information.
The IDS UK team distributed over 300,000 healthcare leaflets and over 4,000 healthcare posters as part of the free of charge Waiting Room Information Service.
IDS UK Avoids Blue Monday
2012-01-16
Today has been named “the most depressing day of the year”. Blue Monday is calculated using a number of factors, including: weather conditions, debt level, time since Christmas and low motivational levels. However, the day which originates from a publicity campaign has failed to infiltrate IDS UK and has simply lead to a celebration of 2011. > Learn More
IDS UK Avoids Blue Monday
IDS UK's Blog 2012-01-16
Today has been named “the most depressing day of the year”. Blue Monday is calculated using a number of factors, including: weather conditions, debt level, time since Christmas and low motivational levels. However, the day which originates from a publicity campaign has failed to infiltrate IDS UK and has simply lead to a celebration of 2011.
- The IDS UK team grew in 2011 as we welcomed a number of new faces. Paul Pitman (Sales Director), Bella Theara (National Accounts Manager) and Lorraine Allard (Sales and Marketing Officer) joined the Sales and Marketing team to help meet a growing demand for our services.
- The new improved sales team ensure we offered our clients the best advice when it comes to distributing information to GP surgeries and pharmacies. With fresh talent on board IDS UK has also been able to grow its digital media and field marketing offerings.
- The Operations team has worked hard to make sure hundreds of thousands of healthcare leaflets, and posters were successfully distributed to GP surgeries and pharmacies as part of our Waiting Room Information Service.
- During 2011 it was recognised that poster media in GP surgeries gave a good return on investment for our clients, and IDS UK increased the number of poster frames to meet demand.
- 2011 saw a growing need for field marketing services outside our existing cycles and we carried bespoke campaigns for a number of clients including NHS Smokefree, The Central Office of Information and Macmillan.
- IDS UK helped a number of organisations to reach the right healthcare professionals, and healthcare consumers. Astellas, The Department of Health, McNeil Nutritionals, Johnson & Johnson and Action on Hearing are a few of the many organisations that have used our services to target the appropriate healthcare audience.
With Blue Monday drawing to a close I can safely say that IDS UK has escaped the bleakest day of 2012. In fact Blue Monday has strengthened our positive outlook by giving an opportunity to reflect on IDS UK’s successful 2011, and has encouraged us to look forward to 2012.
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